Scale Your Agri-Business with the AG-X: Building Your Brand Workshop Series
Are you an existing farmer or agriculturalist looking to expand your horizons, explore new opportunities, and take your agricultural enterprise to the next level? Join us for the AG-X Workshop Series, presented by the Dominion Energy Innovation Center, SCORE Richmond, and the Virginia Tech Extension Office; this program is designed to empower you with the knowledge, tools, and connections needed to analyze, strategize, and succeed in growing your agricultural endeavors. Ag-X 2025 will empower participants to create a distinctive and impactful brand by defining their identity, crafting compelling messaging, and leveraging modern marketing strategies to grow their presence and build lasting customer connections.
Program Goal:
In this program, you will learn how to create a powerful brand that stands out. We will cover essential strategies for defining your brand identity, crafting a compelling message, and leveraging modern marketing tools to grow your presence. Whether you are just starting out or looking to refine your existing brand, you will leave with actionable insights to elevate your image and build lasting connections with your customers.
Session Structure:
1. Knowledge: Specific information relevant to the session topic. “What do you need to know about this topic?”
2. Application: Action steps designed to implement the knowledge. “What do you do with the information you’ve learned about this topic?”
3. Connections: Parties outside of the organization that will be involved in the project. “Who do we need to get involved to execute on the information?”
4. Asset: A deliverable or tool that is helpful to the topic. “This helps me utilize/organize/better understand the topic.”
Who Is This Workshop Series For?
The AG-X: Building Your Brand Workshop Series is open to businesses of all sizes and sectors, aiming to accelerate growth in the current economic climate. Tailored for entrepreneurs introducing value-added agricultural products, services, or brands, this program empowers ventures like controlled environment agriculture, artisanal cheese, or field monitoring drones.
The cost to participate in the AG-X Workshop Series is $125 per company for up to three team members.
Details:
Time & Date: Thursdays, 5:30pm – 7:00pm beginning February 13 until March 6. Optional session on March 13th.
Location: DEIC, 201 Duncan St., Ashland, VA 23005
- Cost: $125 (Scholarships available)
Snacks and Drinks will be provided
Class dates and descriptions available here.
Scholarship Opportunity:
Hanover County Economic Development is offering scholarships to a maximum of five businesses in Hanover County interested in attending the workshop series. Scholarships will reimburse the $125 registration fee upon completion of the series. In order to receive reimbursement of the $125 registration fee, enrollee must attend a minimum of three of the four workshops. Interested participants must be registered as a business in Hanover County or a Hanover resident operating an Ag-based business in Hanover County. Scholarships will be awarded on a first come, first served basis to qualified applicants.
Hanover-based businesses/entrepreneurs interested in a workshop scholarship must be approved by Economic Development before registering for the series. To apply for a Hanover-based Business Scholarship, please complete the online Workshop Scholarship Application.