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Partner Program: Score Richmond – Marketing Strategy 101 Virtual Event

If I build it, they will come, right?!?!?!?

Having a marketing strategy is what makes a business successful, but putting a plan together can be daunting. We’ll help you understand why you need one and how to do it so your business can be as successful as possible.

How do you know how to get from Point A to Point B? You can guess and then drive around in circle, hit every light and dead end out there OR you can map it out. Let’s map it out.

In this interactive session, you’ll learn:

  • How to determine who you are and what your brand identity should be.
  • How to identify what you want to achieve and how to set goals.
  • How to figure out who your target audience should be.
  • How to reach that target audience.
  • What communications channels you should use to reach that audience.
  • How to determine your brand’s voice and how to communicate that effectively.
  • How to figure out if all of this effective for your business.

People buy from those they know and trust. Marketing should build that trust by fostering genuine engagement. We’ll show you how.

Registration Fee: $30

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Maker Coffee & Connect

Time/Date: June 22, 2024, 9:00 AM – 11:00 AM
Location: 1157 S High St, Harrisonburg, VA 22801, USA