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About The DEIC

Meet the Team

Adam Sledd

Executive Director

A serial entrepreneur, angel investor, and startup advisor, Adam previously led multi-million dollar grant projects for the US DOE and National Labs. Experience includes developing national certification and training programs in partnership with the Building Technologies Office, including the Green Lease Leaders certification. He has grown DEIC into Virginia’s only energy-focused incubator and accelerator, launching DEIC Accelerate in 2020 and supporting 40+ companies annually.

Braden Croy

Program Director

Braden has over a decade of experience supporting startup communities and building entrepreneurship programs at R1 institutions; taking the Syracuse University Blackstone LaunchPad from zero to 4,000 entrepreneurs in 3 years. He has presented training on entrepreneurship ecosystem development internationally (China, Indonesia) and published a novel entrepreneurship ecosystem canvassing method. He has coached 500+ entrepreneurs from idea stage to acquisition and currently spends a significant portion of his time helping advanced energy startups commercialize cutting edge technology.

Ida Pierce

Program Manager - Contract

With a proven track record across diverse environments, from small businesses to Fortune 500 companies, Ida has successfully led innovation projects, driving technology advancements, process improvements, talent and employee experience initiatives. Her consulting practice, Pierce Creative & Consulting, LLC, focuses on enhancing organizational effectiveness for small businesses and community organizations through strategic planning and execution. Ida's deep passion for technology and process optimization, coupled with her robust experience in project management and change leadership, positions her perfectly to support the center’s mission and programs.

Bobbie Carey

Operations Manager - Contract

Bobbie has been helping small businesses for over 20 years. She is a graduate of Lehigh University in Pennsylvania with a degree in Engineering and also holds an MBA from Pace University in NY. During her time in Dutchess County, NY, she managed a state tax incentive program and helped 350+ businesses access tax credits for job creation and investment. In VA, Bobbie counseled small businesses, helped manage a travel consulting business, and then went on to work in economic development for the Town of Ashland. As a former engineer, she loves learning about new technology and developing processes to help business owners reach their goals.

Kristin Berrier

Marketing Manager - Contract

Kristin has more than 20 years of experience in marketing and development and has been working on a contract basis with the DEIC since early 2022. Her consulting practice, Seed to Sprout Marketing, is focused on strategic marketing and grant writing and support. She has helped DEIC raise almost $500,000 in the last year. With extensive experience working with clients in Virginia’s entrepreneurial ecosystem, she brings the knowledge, connections, and experience to support DEIC’s ongoing efforts to drive the innovations needed to achieve a net-zero carbon economy.

DEIC Board of Directors 

The DEIC Board of Directors is composed of a group of industry experts and technology innovators focused on supporting our community’s accelerating march towards net-zero.

Brandon Turner

Board Chair
Director, Economic Development
Hanover County, Virginia

Josh Farrar

Board Treasurer
Town Manager
Town of Ashland, Virginia

Emil Avram

Vice President
Business Development
Dominion Energy Inc.

Katharine Bond

VP, Public Policy, State and Local Affairs
Dominion Energy Inc.

Chandra Briggman

President and CEO
Activation Capital

Peter Muhoro

Chief Strategy, Technology and Innovation Officer
Rappahannock Electric Cooperative

J. Dontrese Brown

CEO + Co-Founder
Hidden In Plain Site (HiPS™) + BROWNBAYLOR™

Vida Williams

Chief Digital & Branding Officer
Virginia ABC

Lynn McDaniel

Program Director
Virginia Innovation on Partnership Corporation

Nathan Frost

General Manager - New Business & Customer Solutions
Dominion Energy Inc.

DEIC Accelerate Energy Advisors

Eric Duchon
Global Head of Real Estate ESG, Blackstone

Sara Neff
Head of Sustainability, LendLease Americas

Elena Alschuler
Head of Sustainability for the Americas, LaSalle Investment Management

Katie Ross
Global Real Estate and Facilities Sustainability Lead, Microsoft

Marta Schantz
Senior Vice President, Greenprint Center for Building Performance at Urban Land Institute

Matt Praske
Director of Sustainability Innovation, EQT Exeter